Plan & Pitch

Scott Berkun shares the process of 8, well… 9 steps you have to go through to deliver the perfect business pitch.

Step 0: Create and refine the idea
Step 1: What is the scope of the idea
Step 2: Who has the power to green light the idea
Step 3: Start with their perspective
Step 4: The structure of the pitch
Step 5: Test the pitch
Step 6: Deliver
Step 7: What to do when the pitch fails
Step 8: Do it yourself

The full article is a pretty f**king long read, I prefer reading a book when it’s more then 3 alineas, but perhaps you’re interested.

Anyway, There’s some good stuff in there:

The classic mistake of would be idea pitchers is to pitch the idea well before it’s ready. When most people find an interesting idea, they’re quickly seduced by their egos into doing silly and non productive things, like annoying the pants off of everyone they come into contact with by telling them how amazing their new idea is. The thrill of being clever is so strong that they forget the fact that there are 100 interesting ideas bouncing around for every single truly good idea.