Plan & Pitch

Business plans are boring, usually.

David Svet has written a brilliant article on his blog how you can write a compelling business plan that people want to read and will be able to understand as well.

How’s that possible? Write your business plan as a story! As an adventure, a fairy tale, a fable… that’s right.

Give it a shot. Make 15-20 slides and retell your business plan as a story. It will give you a new frame of reference for your work. Embrace storytelling as a way to talk about your organization and you can rise above the competition reaching your full potential. It will make it more fun for your employees to understand what you do. It will inspire you to be bolder with your marketing and sales efforts.

Now go ahead and read his article.

And don’t forget.

Even if you don’t end up with a tidy story in the end, the process of looking through another lens will help you to see your business in a new light.